Hi, I am Fatih Baha Omeroglu

I am a Qualitative and Quantitative User Experience Researcher with a deep passion for understanding how technology impacts people’s behavior and influences their habits.

Some of the work I'm most proud of.

Background Music, Task Performance and Working Memory

This project was part of my doctorate studies to publish at a scientific journal. We targeted students, and office employees who tend to work with background music and analyze how it impacts their working memory/task performance

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Binaural Beats, Music Mood and Advertising

As part of my dissertation I collaborated with Lamar University Marketing team, and College of Engineering. We have conducted a research using brain signals and eye tracking to quantitatively analyze the effect of music mood and binaural beats in advertising

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Dark UI and Blue Light on Focus and Eye Strain

This was a collaboration project between me and a computer science graduate student. We targeted employees and students who work in front of computers for extended hours analyzing data, coding or programming.

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Nice to meet you.

I'm a passionate empath with massive curiosity and interest on how individuals interact with technology. I strive to empathize with users and help them achieve the best experiences with their encounters based on their desires and needs.

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PROJECTS